Here’s a tough question: Who’s the smartest marketer of the 8,000+ attendees at SES New York?
My first nomination: Jennifer Laycock who did a terrific training session post-SES and spoke eloquently at the conference.
What caught my eye during the conference: a ripped-from-the-headlines post-click search retargeting campaign that Search Engine Guide did during the height of the Eliot Spitzer scandal – and the topic everyone was cracking jokes about during panels and at the bar(s).
I was on Graywolf’s blog and clicked thru to a New York Times article and here’s what appeared, courtesy of Casale Media.
Who cares about contextual relevancy when your ads appear on the #1 story in the New York Times?
More important, who’s your nomination for the smartest marketer at the show?