SEW Experts: Social Media: One Size Does NOT Fit All

Spending time on linkbait or viral ideas can drive traffic to a site. However, if the same attention isn’t given to preparing what to do with the traffic, the only remaining value is links, many of which don’t pass juice. In today’s SEM Crossfire column, “Social Media: One Size Does NOT Fit All,” Chris Boggs explains the down-side of linkbait, and how to better use it to your advantage.

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