SEW Experts: Content Ad Campaign Keyword Strategy Revisited

The keywords you choose for a content ad campaign should play a different role than they do for search ads. That’s a point that’s often tough for search advertisers to grasp. In today’s Content Advertising column, “Content Ad Campaign Keyword Strategy Revisited,” David Szetela outlines a new method for building content keyword lists, that will enable you to gain ultimate control over the destinations for your ads.