SEW Experts: Should Your SEO Strategy Target the Head or the Long Tail?

If you’re focused on ranking for that one major keyword, having a deep Web site full of great content is necessary to achieve authority in the eyes of the search engine. In today’s Organic Search Engine Optimization column, “Should Your SEO Strategy Target the Head or the Long Tail?,” Mark Jackson shows that, whether or not you intended to do it, you’ll be optimizing for the long tail in order to achieve your goals.

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Image showing front and back of the rumoured iPhone 8 in blush gold colour, which is a kind of peach brown. A caption in the bottom right corner attributes the image to Benjamin Geskin.
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