Former Citysearch CEO Heads to Idearc

Former Citysearch CEO Briggs Ferguson has been tapped to become President of Internet/Web products and pay-for-performance advertising at Idearc. Prior to his five year stint at CitySearch (which he left a year ago), Ferguson held executive level positions at Yahoo, Launch Media, and EMI Music Group.

“I am excited about the opportunity to lead Idearc’s Internet business,” said Mr. Ferguson. “The local search landscape is evolving, and we can continue shaping that evolution with cutting-edge products and services and industry-leading strategies.”

Idearc owns several online advertising platforms including Superpages.com, Superpages Mobile, Switchboard.com, LocalSearch.com, Verizon Yellow Pages, and Verizon White Pages.

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