SEW Experts: Leveraging Traditional Media Placements in an Online World

Online media and Internet-based search continue to grow at the expense of their offline counterparts, newspapers and magazines. Because media placement options are continuously growing, smart local marketers need to leverage this major transformation of how people consume media in some creative ways. In today’s Vertical Search column, “Leveraging Traditional Media Placements in an Online World,” local search expert Gregg Stewart explains that fragmenting media options will continue to force smart marketers to stitch together sales opportunities from an ever-increasing number of sources.

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Image showing front and back of the rumoured iPhone 8 in blush gold colour, which is a kind of peach brown. A caption in the bottom right corner attributes the image to Benjamin Geskin.
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