SEW Experts: SEO Standards Signal the Maturing of Our Industry

Call them standards, rules, advice, best practices, or whatever you want, but they’re a necessary step in the evolution of the search industry. In today’s SEM Crossfire column, “SEO Standards Signal the Maturing of Our Industry,” Chris Boggs advocates a move toward creating a document outlining the majority of the methods used in SEO, and providing a risk assessment so marketers can make informed decisions.

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