SEW Experts: A Look at Demographic Bidding for AdWords

Google’s new demographic bidding for content campaigns seems to promise much better control over where ads are served, and hence better ROI. In today’s Content Advertising column, “A Look at Demographic Bidding for AdWords,” David Szetela explains why he considers it a “must try” tool for content advertisers.

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An image from The Simpsons showing a yellow-fingered hand holding up a newspaper whose headline reads: Bumblebee Man Caught In Sting
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