SEW Experts: A Look at Demographic Bidding for AdWords

Google’s new demographic bidding for content campaigns seems to promise much better control over where ads are served, and hence better ROI. In today’s Content Advertising column, “A Look at Demographic Bidding for AdWords,” David Szetela explains why he considers it a “must try” tool for content advertisers.

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The front page of the Simpsons newspaper Springfield Shopper, with the headline Wiccan Curse Blinds Half the Town. Underneath the subheading reads, Newspaper sales plunge 50 percent
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