SEW Experts: A Look at Demographic Bidding for AdWords

Google’s new demographic bidding for content campaigns seems to promise much better control over where ads are served, and hence better ROI. In today’s Content Advertising column, “A Look at Demographic Bidding for AdWords,” David Szetela explains why he considers it a “must try” tool for content advertisers.

Related reading

A simple blue and white graphic of a speedometer.
forbes-adblock
Shift London
beacons-in-a-jeans-store