SEW Experts: How to Measure Customer Satisfaction with Web Analytics

In a world where more Web transactions require multiple site visits, a measurement of satisfaction can tell you the likelihood of a visitor coming back to your site when they’re ready to buy. In today’s Web Analytics and ROI column, “How to Measure Customer Satisfaction with Web Analytics,” Eric Enge looks at a new survey tool that allows you to measure customer satisfaction.

Related reading

A photograph of an advert for Google Voice on the London Underground, at the station Gloucester Road. The poster spells out the stop name as it's pronounced, "glos-tuh rode", and underneath reads, "Say it to get it. Google voice search for mobile".
Google_Display-ads-for-a-mobile-first-world_600
Google I O 2016 on Google
A graphic showing the old Google logo superimposed over a faint search results page.