SEW Experts: How to Measure Customer Satisfaction with Web Analytics

In a world where more Web transactions require multiple site visits, a measurement of satisfaction can tell you the likelihood of a visitor coming back to your site when they’re ready to buy. In today’s Web Analytics and ROI column, “How to Measure Customer Satisfaction with Web Analytics,” Eric Enge looks at a new survey tool that allows you to measure customer satisfaction.

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Image showing front and back of the rumoured iPhone 8 in blush gold colour, which is a kind of peach brown. A caption in the bottom right corner attributes the image to Benjamin Geskin.
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