SEW Experts: Think Universal, Act Local

Much of the discussion around Universal search, or blended search, focuses on video and images. In today’s Vertical Search column, “Think Universal, Act Local,” local search expert Michael Boland explains why local search may be a more important factor; one that has the greatest impact in blended search results.

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Image showing front and back of the rumoured iPhone 8 in blush gold colour, which is a kind of peach brown. A caption in the bottom right corner attributes the image to Benjamin Geskin.
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