SEW Experts: Content Ad Campaign Keyword Strategy Revisited – Part 2

A keyword-targeted content ad group’s keywords should describe the pages/sites where an ad should appear. The best keyword list is composed of words/phrases that appear most frequently on the target sites’ pages. In today’s Content Advertising column, “Content Ad Campaign Keyword Strategy Revisited – Part 2,” David Szetela goes through this keyword research process with an imaginary site.

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Image showing front and back of the rumoured iPhone 8 in blush gold colour, which is a kind of peach brown. A caption in the bottom right corner attributes the image to Benjamin Geskin.
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