Verizon has chosen AOL’s Platform-A for its online and mobile advertising inventory. Platform-A will account for all of Verizon’s online inventory and a majority of their mobile web ad inventory. Additionally, Platform-A has exclusive rights to guaranteed placement within the Verizon network. Other partners will sell on a blind-network basis.
Third Screen Media, Platform-A’s mobile ad serving platform, will manage sales of Verizon’s mobile web advertising. The platform offers geographic, demographic and content targeting through display and sponsorship opportunities.
“We’re pleased to have the opportunity to work with a great partner like Verizon to manage and monetize their online and mobile advertising inventory,” said Lynda Clarizio, president of Platform-A. “More wireless customers choose the Verizon brand than any other, and Verizon has the fastest-growing fiber optic Internet service in the country, and we look forward to helping marketers reach the right people in engaging and measurable ways.”
Related Reading:
AOL Adds Quigo to Platform A
Do Not Track List? AOL Letting Users Opt Out of Tracking
AOL to Distribute Citysearch Content, Ads
AOL Buys Social Network Bebo for $850M
Related reading
How did the Gillette video impact search traffic?
Gillette's “The Best a Man Can Be” ad sparked lots of coverage. The real question is, "What impact did that video have on search traffic?" The trends since.
What will the SERP of tomorrow look like? Four changes to prepare for today
Four predictions on the SERP of tomorrow from the VP of Industry Insights at Yext. What we can expect, and what to do today to prepare.
3 lead generation tips for ecommerce businesses
For 3 out of 5 marketers, generating traffic and leads is the toughest challenge. Here are our top three tips for lead generation for ecommerce businesses.
How did the 2018 SERP changes impact organic search?
How did the 2018 SERP changes impact organic listings? More importantly, how should you react? The year of updates in review, and tips to respond to each.
