SEW Experts: B2B Advertising Brilliance: Word Frequency Techniques for Killer PPC Campaigns

Creating ad groups for a business-to-business (B2B) content advertising campaign can be done by examining the pages that show up high in the results for your targeted keywords. In today’s Content Advertising column, “B2B Advertising Brilliance: Word Frequency Techniques for Killer PPC Campaigns,” David Szetela explains how to create top performing content ad groups for a B2B ad campaign.

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Image showing front and back of the rumoured iPhone 8 in blush gold colour, which is a kind of peach brown. A caption in the bottom right corner attributes the image to Benjamin Geskin.
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