New Yahoo Feature Reports Number of Discarded Clicks

Yahoo has been throwing out bad clicks on search ad campaigns, but now a new feature will give further insight into those clicks. The new “Click Filter Report” will show how many bad clicks Yahoo is discarding.

Users can customize the report to display the data across various metrics including time, impressions, invalid clicks and average cost-per-click. Additionally, data can be viewed across an entire account or by individual campaign.

Using the report in conjunction with third-party analytics (or the forthcoming IndexTools?) will help you should you need to submit a “click investigation report.”

To access the report, click on the “Reports” tab, then go to “Traffic Quality Reports” and select “Click Filter.”

Yahoo says it typically discards 12-15% of all clicks, but advises that the mileage may vary from one ad campaign to another.

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