Mobile Marketing Association Issues New Display Ad Standards

Last week, the Mobile Marketing Association updated its standards for mobile display ads. In doing so, it automatically outdated Google’s brand spanking new mobile ad formats.

The new MMA guidelines are:

300 x 50 pixels
216 x 36 pixels
168 x 28 pixels
120 x 20 pixels

Google’s new banners are:

305 x 64 pixels
215 x 34 pixels
192 x 34 pixels
167 x 30 pixels

According to ClickZ, Google said that its ads are compliant with MMA’s previous recommendations. While mobile industry leaders differ on the need and implementation for mobile ad standards, most agree that innovation by both MMA and companies like Google are good for the industry.

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