SEW Experts: Visually Impaired Search

Like search ads, PageRank, and blended search, Google’s newly launched VisualRank image search technology has the potential to change the way SEO is done. In today’s Searching for Meaning column, “Visually Impaired Search,” Kevin Ryan explains that while the game hasn’t changed yet, it will very soon.

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A photograph of an advert for Google Voice on the London Underground, at the station Gloucester Road. The poster spells out the stop name as it's pronounced, "glos-tuh rode", and underneath reads, "Say it to get it. Google voice search for mobile".
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Google I O 2016 on Google
A graphic showing the old Google logo superimposed over a faint search results page.