IndustrySEW Experts: Social Media = Society’s Watchdog

SEW Experts: Social Media = Society's Watchdog

Are social networks so powerful to cause an adjustment in personal and corporate behavior on a macro level? You bet your camera phone they are. In today’s Building Brand Equity column, “Social Media = Society’s Watchdog,” Erik Qualman reminds us that companies and individuals now need to live their lives as if everyone is watching…since they probably are.

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