SEW Experts: Social Media = Society’s Watchdog

Are social networks so powerful to cause an adjustment in personal and corporate behavior on a macro level? You bet your camera phone they are. In today’s Building Brand Equity column, “Social Media = Society’s Watchdog,” Erik Qualman reminds us that companies and individuals now need to live their lives as if everyone is watching…since they probably are.

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A notepad with GENERATION Z written in the middle, with six traits listed around it: pragmatic, connected, global, educated, social and visual.
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