SEW Experts: Social Media = Society’s Watchdog

Are social networks so powerful to cause an adjustment in personal and corporate behavior on a macro level? You bet your camera phone they are. In today’s Building Brand Equity column, “Social Media = Society’s Watchdog,” Erik Qualman reminds us that companies and individuals now need to live their lives as if everyone is watching…since they probably are.

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A pair of yellow cartoon hands holds the newspaper The Springfield Shopper, which bears the headline SLEEP IMPORTANT, SAY EXPERTS.
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The front page of the Simpsons newspaper Springfield Shopper, with the headline Wiccan Curse Blinds Half the Town. Underneath the subheading reads, Newspaper sales plunge 50 percent
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