There’s no such thing as a free link. The amount of time and resources to invest for link development depends on the profits your company stands to make from top rankings. In today’s Link Building column, “There Are No Free Links: Budgeting Resources for SEO Link Building,” Justilien Gaspard explains that being realistic about your available resources, budget, and goals when setting up a link marketing program will save you and your staff from unnecessary frustration. Plus, you’ll end up with better results!
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