SEW Experts: 100 Million Theoretical Dollars

In a recent episode of South Park, the characters set out to create a viral YouTube video to earn their millions. In today’s Searching for Meaning column, “100 Million Theoretical Dollars,” Kevin Ryan advises marketers looking for 100 million real dollars that capitalizing on the connection between traditional placement and search can be as easy as lip-syncing Romanian dance music.

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A pair of yellow cartoon hands holds the newspaper The Springfield Shopper, which bears the headline SLEEP IMPORTANT, SAY EXPERTS.
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The front page of the Simpsons newspaper Springfield Shopper, with the headline Wiccan Curse Blinds Half the Town. Underneath the subheading reads, Newspaper sales plunge 50 percent
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