SEW Experts: The Top 3 Reasons PPC Lead Gen Campaigns Miss Volume Targets – Part 2

Understanding how to analyze keywords using a waterfall analysis can give you a great deal of insight into what’s happening with your campaign, and bring a sharp focus to the nature of the opportunities available to you. In today’s Web Analytics and ROI column, “The Top 3 Reasons PPC Lead Gen Campaigns Miss Volume Targets – Part 2,” Eric Enge outlines the steps involved, and the opportunities keyword waterfall analysis can reveal.

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