Internet-based ad agency Spot Runner has secured a combined $51 million in funding from Daily Mail and General Trust (DMGT), Grupo Televisa, Legg Mason Capital Management and Groupe Arnault/LVMH. Spot Runner CEO Nick Grouf said of the funding, “These strategic investments serve as a strong validation of Spot Runner’s technology-driven advertising model, as well as the results we have generated for advertisers and media owners. This further accelerates our momentum as we expand into a broader spectrum of online and offline media, both domestically and abroad.”
DMGT is a large media company based in the U.K. with operations in Central Europe, the U.S. and Canada, Asia, the Middle East and Australia. The company has interests in a variety of media channels including national newspapers and related digital operations, local media, business and financial information, exhibitions and radio.
Grupo Televisa, S.A.B. is the largest media company in the Spanish-speaking world. Operating four broadcast channels in Mexico, Televisa maintains interests in pay-television network production, international distribution of television programming, direct-to-home satellite services, cable television, magazine publishing and distribution, and radio broadcasting.
Luxury products group Groupe Arnault/LVMH boasts a portfolio of over 60 prestigious brands including MoÃ«t & Chandon, Hennessy, Louis Vuitton, Givenchy, Donna Karan, Sephora and TAG Heuer.
Louis Vuitton communications head Antoine Arnault said of Spot Runner’s funding, “The global media landscape is undergoing a sea change. For advertisers to be effective, they will need to completely shift their thinking about how media is targeted and distributed, and how creative can be versioned for multiple audiences. Spot Runner is the clear leader in this area. As one of the largest advertisers in the fashion category, we’re very enthusiastic about the prospect of working with them to capitalize on these transformations.”
Earlier this year, Spot Runner acquired local online advertising provider, Weblistic.