SEW Experts: Giving Links Away

There are a few ways of controlling what pages of your site share their link love. In today’s Link Building column, “Giving Links Away,” Sage Lewis explains the concepts of PageRank “sculpting” and siloing: two methods that use the “nofollow” attribute to control which links are counted in search engine ranking algorithms.

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A pair of yellow cartoon hands holds the newspaper The Springfield Shopper, which bears the headline SLEEP IMPORTANT, SAY EXPERTS.
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The front page of the Simpsons newspaper Springfield Shopper, with the headline Wiccan Curse Blinds Half the Town. Underneath the subheading reads, Newspaper sales plunge 50 percent
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