SEW Experts: Optimization by Numbers

In the complex world of online marketing, you will likely be asked to run several digital programs at any given time. While getting these programs off the ground can be an achievement in itself, the real challenge is campaign optimization. In today’s SEM Agency Issues column, “Optimization by Numbers,” William Flaiz discusses ways to keep track of what is working, and identify which channels you should invest in further or pull the plug.

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Image showing front and back of the rumoured iPhone 8 in blush gold colour, which is a kind of peach brown. A caption in the bottom right corner attributes the image to Benjamin Geskin.
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