SEW Experts: Don’t Hire a Butcher to do a Baker’s Job

There are a few firms that I might believe do a good job of both Web design and SEO. Most Web design companies have no business claiming to “do” SEO. In today’s Organic Search Engine Optimization column, “Don’t Hire a Butcher to do a Baker’s Job,” Mark Jackson explains why Web designers and IT teams that claim to be handling SEO are probably not doing enough for your site.

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A photograph of an advert for Google Voice on the London Underground, at the station Gloucester Road. The poster spells out the stop name as it's pronounced, "glos-tuh rode", and underneath reads, "Say it to get it. Google voice search for mobile".
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