SEW Experts: Emotional Motivators in Landing Page Optimization

Visitors will arrive at your Web site with their own needs, perspectives, and emotions. In today’s By the Numbers column, “Emotional Motivators in Landing Page Optimization,” Tim Ash explains that since you don’t know much about them individually, you can influence them collectively with the design of your site.

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Image showing front and back of the rumoured iPhone 8 in blush gold colour, which is a kind of peach brown. A caption in the bottom right corner attributes the image to Benjamin Geskin.
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