SEW Experts: Google’s Superiority Complex

In the end, is Google’s search advertising system better than Yahoo’s, or are they just monetizing better? In today’s Searching for Meaning column, “Google’s Superiority Complex,” Kevin Ryan says it sounds like a little bit of both, but we shouldn’t count Yahoo out.

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An image of a bubble with the Google logo on it, superimposed onto a page of Google search results.
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