Internet advertising revenues reached an all-time high in 2007, totaling $21.7 billion, which is 26% higher than 2006. The data comes from internet Advertising Bureau (IAB) and PricewaterhouseCoopers 2007 Internet Advertising Revenue Report. Keyword search leads the field when it comes to types of internet advertising. Here’s the breakdown of ad types:
David Silverman, partner, Assurance, PricewaterhouseCoopers pointed out that the data defied economic woes: “Despite the current state of economic uncertainty, 2007 was another record year and the 13th consecutive record quarter. Interactive advertising is not just the future, it is the here and now, as it represents a meaningful and growing component of U.S. advertising and marketing spend.”
What are your thoughts on 2007 internet ad revenues? Leave us a comment and let us know!
IAB/PwC Reports New Heights, Slower Growth in Online Ad Revenues