SEW Experts: WebMD CEO Fights Off Google Health Virus with SEO

Search Engine Watch Expert - Kevin HeislerCEOs need to invest in search engine optimization. Perhaps no company knows that better than WebMD. In today’s Search Engine WarGames column, “WebMD CEO Fights Off Google Health Virus with SEO,” Kevin Heisler looks at ways WebMD is using SEO to drive traffic to their site, and to lessen the additional pressure from the launch of Google Health.

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