Yahoo Makes Minor Updates to Sponsored Search

In the midst of a proxy board fight, new negotiations with Microsoft, and a possible deal with Google, Yahoo has made updates to its sponsored search listings. In an announcement on the Yahoo! Search Marketing blog, Jeff Hecox said the changes wouldn’t make “worldwide headlines” but they designed the changes to be more intuitive to users.

Here’s what to expect:

• Names of objects (campaign, ad group, keyword, etc.) that are offline will be displayed with red text for easy recognition.
• “Top Campaigns” and “Watched Campaigns” tables on the Dashboard page now include a “Status” column to help you identify if and why any campaigns are offline.
• On the “Campaigns” page, there’s a new “Status” column, the ability to filter by “Status” when using the Advanced Search function, and the “Campaign On/Off” button have been replaced with individual “Pause” and “Unpause” buttons.
• On the Ads table On Ad Group pages, a “Status” column has been added and “Pause” and “Unpause” buttons have replaced “Campaign On/Off” button on the Ads table.
• New status settings have been added on the Search page, under the Campaigns tab.
• The ability to export (using the “Download” button) account information has been added to account-level Ad Group and Keyword pages, under the Campaigns tab.

What do you think about the updates to Yahoo’s Sponsored Search? Leave a comment!

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