Who to see at Search Engine Strategies Hamburg

Check out these headlines from Google News Deutschland the other day:

Steuereinnahmen Ìbertreffen SchÀtzungen
Financial Times Deutschland
(English translation): Tax revenues exceed estimates
Financial Times Germany

Google klebt News auf die Weltkarte
Spiegel Online
(English translation): Google sticks news on the map of the world
Spiegel online

“Harrison Ford ist in großartiger Kondition”
(English translation): “Harrison Ford is in great condition”

That right. Except for tax revenues exceeding estimates, the top stories in Germany are similar to the top stories in other parts of the world.

That’s why search engine marketers from outside as well as inside Germany should consider attending Search Engine Strategies Hamburg June 23-24. The German market is too big to ignore and it is worth understanding the similarities as well as the differences of this spot on the globe.

Of course, it will help if you speak German. Only one of the 21 sessions (Search Around the World) will be in English. But, most of the German SEOs and SEMs that I’ve met are bilingual. So, don’t worry that you won’t be able to network if your German is as limited as mine. (My favorite expression is “Nicht verstehen.”)

If you go to the SES Hamburg website, you’ll see that there’s an English as well as German version. Look over the Conference at a Glance and see that there are two tracks: Fundamentals and Advanced. So, you should benefit from attending, whether this is your first Search Engine Strategies conference or you are an alumnus of other SES events.

The keynote presentation will be given by Martin Sinner, the Founder and Managing Director at Idealo Internet GmbH, a Berlin based company which runs product and flight price comparison websites within Germany, France and the UK. Idealo.de is one of the top 50 German websites. Axel Springer AG, Germany’s leading publishing company, acquired Idealo in 2006. So, Martin is now responsible for several SEO and SEM activities of Axel Springer companies.

Now, I confess that I’m not familiar with about 80% of the speakers on the agenda. I haven’t been back to Germany since I helped to launch PC Professionell, PC Direkt, ZDNet.de and Yahoo! Deutschland for Ziff-Davis Verlag, GmbH back in the 1990s.

But, there are some colleagues that I’ve seen speak at SES events in Canada, the UK and the US that I encourage you to go hear. This includes Andy Atkins-KrÃŒger, Managing Director, WebCertain Europe Ltd, who I interviewed at Search Engine Strategies London back in February.

Andy Atkins-Krueger, WebCertain, at SES London on YouTube

Another colleague that I can vouch for is Thomas Bindl, Founder and CEO of Refined Labs GmbH, who I interviewed at Search Engine Strategies New York back in March.

The German SEM World from Thomas Bindl at SES NY 2008

A third colleague that I can vouch for is Richard Zwicky, Founder and CEO of Enquisite, who was one of the first to volunteer for our “Escalator Pitch” at Search Engine Strategies New York.

Enquisite Escalator Pitch, SES NY 2008

I can also vouch for 80% of the panel of speakers in the Search Around the World session. This includes:
• Massimo Burgio, Founder and Chief Strategist, Global Search Interactive
• Anne Kennedy, Manager, Managing Partner, Beyond Ink
• Erica Schmidt, Global Director of Search, Isobar
• Mona Elesseily, Director of Marketing Strategy, Page Zero Media

The only speaker on this panel that I don’t know is Anders Hjorth, Research & Production Director, Relevant Traffic Europe. But, he should do just fine – as long as he remembers to compliment Mona on her “nice shoes.” (Anders, trust me on this.)

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