SEW Experts: What’s In Your Travel Tool Bag? – Part 2

Search Engine Watch Expert - Elisabeth OsmeloskiAre we just so mesmerized by the glitz and glam of the coolest, latest and greatest flavor of the day that we’ve become oblivious to basic principles of marketing? In today’s Vertical Search column, “What’s In Your Travel Tool Bag? – Part 2,” travel search expert Elisabeth Osmeloski urges a return to basics: creating a product that fulfills a specific need, is well positioned against its competition, is priced appropriately, and is promoted within the right context.

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Image showing front and back of the rumoured iPhone 8 in blush gold colour, which is a kind of peach brown. A caption in the bottom right corner attributes the image to Benjamin Geskin.
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