Testing Landing Pages Includes Testing Best Practices
The Google Website Optimizer blog has an interesting case study about a landing page test. The test was done for a stair remodeling and new home construction business. Best practices dictate that the original page with a model of a customer service rep should have done better. But it did not.
Instead, the page performed better after removing the image and a sidebar, both of which impeded the view of a beautiful set of stairs. How much did it improve? Online conversions increased by a whopping 144% and average order size increased 18%.
What do you think about this case study? Do you test best practices? Let us know in the comments!
Related Reading:
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Pimp My Site: Tweaking High Traffic Landing Pages
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