SEW Experts: Forget Competition, the Search Wars are Over

Search Engine Watch Expert - Kevin RyanAdvertisers love competition because (arguably) costs will be driven down. In the single search environment that already exists in many countries around the world, search advertising costs are set by one entity. In today’s Searching for Meaning column, “Forget Competition, the Search Wars are Over,” Kevin Ryan wonders if maybe we shouldn’t count the other (non-Google) search engines out just yet.

Related reading

Google I O 2016 on Google
A graphic showing the old Google logo superimposed over a faint search results page.
Shift London
471de69559512ff4f56b896ccedc6389