SEW Experts: Need Sitelinks? Show Google Your Site Is Useful

Search Engine Watch Expert - Chris BoggsSearch Engine Watch Expert - Frank WatsonNot all sites are blessed with Google sitelinks. Google only shows them when its algorithms determine they’d be useful. In today’s SEM Crossfire column, “Need Sitelinks? Show Google Your Site Is Useful,” Chris Boggs and Frank Watson share some ideas on making your site useful, and addressing your site’s structure to make sure Google can see that.

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