Testing Applies to Widgets and Accessories, Not Just Landing Pages

The Google Website Optimizer blog is serving up a helpful tip on testing widgets and other site accessories.

They gave an example of a popcorn company that tested their current trust seal against an upgraded one they were being pitched. The test also included a factor where there was no seal shown to visitors.

Having no seal at all performed poorly. But there was little difference between the old trust seal and the upgraded one. The popcorn company was able to put their money to better use than having a new seal on their site.

Do you test your widgets? Have any tips? Leave your advice in the comments!

Related Reading:
SEO Conversion Testing: Advanced Search Engine Optimization
Testing Landing Pages Includes Testing Best Practices

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