Google Faces Louis Vuitton Trademark Case in Europe’s Highest Court

The European Court of Justice (ECJ), Europe’s highest court, will hear a case brought forth by high fashion retailer Louis Vuitton regarding trademark issues associated with Google’s Adworsd program. The retailer previously won a case in France over the matter.

Louis Vuitton says that Adwords offers advertisers the ability to bid on terms like “Louis Vuitton fakes” and “Louis Vuitton replicas,” but claims that Google does not have the right to offer their trademarked name as part of their search advertising program.

Similar cases brought forth in various states within the U.S. have yielded differing rulings.

No court date has been set and it could take up to a year for the ruling to be decided.

via NYT

Related Reading:
Google Updates Trademark Rules for UK/Ireland Adwords
Court Orders Negative Keywords Used To Block Trademark Terms
Others’ Trademark Terms In Meta Tags Illegal: Georgia Court Rules

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