SEW Experts: Winning the Local Search Battle

Search Engine Watch Expert - Gregg StewartWant to enjoy lower cost-per-sale and offer a better user experience? A highly customized, localized marketing approach is vital to your keyword strategies. In today’s Vertical Search column, “Winning the Local Search Battle – Part 2,” local search expert Gregg Stewart looks at some winning search marketing strategies for local campaigns.

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The front page of the Simpsons newspaper Springfield Shopper, with the headline Wiccan Curse Blinds Half the Town. Underneath the subheading reads, Newspaper sales plunge 50 percent
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