Google Analytics Adds Adwords TV Campaign Reporting

Google has added Adwords TV campaign reporting to their Analytics product. If your Adwords and Analytics accounts are linked, you should see any TV campaigns you’re running automatically. You’ll be able to view web traffic right along data showing how many times your ad was aired.

According to the Google Analytics blog, available TV metrics include:

  • Impressions delivered
  • Number of ad plays
  • Cost
  • CPM

Will the addition of Adwords TV campaign reporting to Analytics make your day easier? Tell us in the comments!

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