Google Maps Adds Richer Data to Search

Adding richer data to search results is a bit of a trend, and now Google Maps is jumping on the bandwagon. The Google LatLong blog has announced the addition of richer data to its search results. The data includes photos, reviews and a “more info” link that opens an “info window” that features more data.

Below is a screenshot of a search for pizza in Raleigh, NC. If you have a local business, you’ll want to add your company to the Google Maps Local Business Center in order to show up in the results.

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A picture of the first slide from Greg Gifford's Brighton SEO presentation, featuring a movie still of a man in a racing car with the words "Marketing to Local Businesses" across it in orange, and below, "Moving beyond local SEO to win the visibility race" in white text.
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