SEW Experts: Carl Icahn Can’t Save Yahoo

Search Engine Watch Expert - Kevin RyanLast week’s public exchange between Icahn and Yahoo management is just the latest round of treating symptoms while ignoring the illness. As is often the case when corporate spats go public, lots of questions remain in the minds of searchers, search marketers, Yahoo shareholders, Microsoft employees, and the general public. In today’s Searching for Meaning column, “Carl Icahn Can’t Save Yahoo,” Kevin Ryan explains that it’s not the poison pill that’s killing Yahoo, it’s short-term thinking.

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