SEW Experts: Travel Search 2.0 — Know Your Audience

Search Engine Watch Expert - Elisabeth OsmeloskiThe online travel industry has the benefit of being one of the most mature verticals in the Web today. In today’s Vertical Search Marketing column, “Travel Search 2.0 — Know Your Audience,” travel search expert Elisabeth Osmeloski explains that because of that, any new entrant has to seriously consider their value proposition and how they fit into the Travel 2.0 space, and remain laser-focused on their core differentiator.

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