SEW Experts: Travel Search 2.0 — Know Your Audience

Search Engine Watch Expert - Elisabeth OsmeloskiThe online travel industry has the benefit of being one of the most mature verticals in the Web today. In today’s Vertical Search Marketing column, “Travel Search 2.0 — Know Your Audience,” travel search expert Elisabeth Osmeloski explains that because of that, any new entrant has to seriously consider their value proposition and how they fit into the Travel 2.0 space, and remain laser-focused on their core differentiator.

» Full story

Related reading

marketing-cloud-1-360x270
A pair of yellow cartoon hands holds the newspaper The Springfield Shopper, which bears the headline SLEEP IMPORTANT, SAY EXPERTS.
facebook at work
The front page of the Simpsons newspaper Springfield Shopper, with the headline Wiccan Curse Blinds Half the Town. Underneath the subheading reads, Newspaper sales plunge 50 percent
Simple Share Buttons