Google to Unveil Media Planning Tool

Google is planning to launch a media planning tool which will aid advertisers in targeting audiences, according to published reports. The tool will be free and feature audience measurement data. While geared specifically towards advertisers, though web publishers will have access as well.

Additionally, the Wall Street Journal is reporting that a separate tool will be launched to show how web users respond to online ads.

Audience measurement is already an established field with players such as comScore, Hitwise and Nielsen. Though, comScore did come under fire earlier this year for their measurements of search advertising, which Wall Street used to devalue Google, which ended up posting strong first quarter results.

And as we reported yesterday, Google is taking on sites like Compete and Alexa by offering a new website comparison tool as part of its Trends product.

We expect to have more details about the new media measurement tool when the official announcement is made later today.

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