Google Maps features a very funny Google Easter Egg: If you ask for directions from an address in Australia to an address in the USA the ever helpful “Get directions” tool gives some great tips on how to cross the Pacific Ocean.
Take a Kayak. Or Swim.
Easter eggs are hidden surprises created by programmers.
Tip of the hat to Michael Smith of Technocrat.net for uncovering the Google Maps egg.
Now at least I know how Aussiewebmaster made his way to the USA.
Related reading
How to optimize Google My Business listings for multi-location businesses
Being listed on Google My Business (GMB) is an essential part of any local SEO strategy. But how can businesses with multiple locations make sure they aren’t penalized in search rankings?
Top tips on voice search: Artificial Intelligence, location and SEO
Over the past few years, we have seen the transformative impact of mobile on search and consumer behavior, including the shift towards the mobile-first algorithm. Voice search is the next major trend that brands will need to focus on to ensure they remain competitive.
What’s new with Earth? First impressions of the relaunched Google Earth
Google has just re-designed, revamped and re-launched its Earth product. What's new, what's improved, and how can marketers take advantage of the storytelling opportunities it presents?
4 things to note when optimizing for local SEO in 2017
According to digital marketing expert Jordan Kasteler, 1 in 3 of all Google searches has local intent. This means users search for and expect local information in SERPs, and now more than ever, priority should be given to optimizing on-site and off-site strategies for local SEO.
