Local.com Partners with Hearst’s White Directory Publishers

Local.com has announced a new advertising partnership with White Directory Publishers, a division of Hearst Holdings. Through the agreement, Local.com will be able to sell its online display advertising inventory to White Directory’s national sales channel. The ads will appear on Local.com as well as White Directory Publisher’s Talkingphonebook.com and Area-wide.com sites.

“This partnership allows Local.com to reach out to large businesses with regional presence through a leading feet-on-the-street sales force,” said Peter Hutto, Local.com vice president, business development and sales. “This partnership will give Local.com better reach into the small business market, and provide White Directory with a large online distribution channel for their advertisers.”

“This is a tremendous opportunity for national advertisers to extend their reach to local consumers on one of the leading local search sites that consistently ranks in the Top 100 in traffic generated,” said David Bowling, director of national sales for White Directory Publishers. “This is an innovative approach to the sales and targeting of display ads to local consumers by national advertisers with local points of presence.”

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