SEW Experts: PPC Advertising: Art or Science?

Search Engine Watch Expert - David SzetelaPay-per-click advertising is 10 percent art, and 90 percent science. In today’s debut Profitable PPC column, “PPC Advertising: Art or Science?,” David Szetela begins showing you the fundamentals and secrets of successful PPC advertising in his new weekly search advertising series.

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Image showing front and back of the rumoured iPhone 8 in blush gold colour, which is a kind of peach brown. A caption in the bottom right corner attributes the image to Benjamin Geskin.
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