SEW Experts: Coherency in Landing Page Testing

Search Engine Watch Expert - Tim AshCoherency is an overall sense of your design hanging together. It’s a congruity and harmonious consistency in the relation of all parts to the whole. And it’s largely ignored by landing page testers. In today’s By the Numbers column, “Coherency in Landing Page Testing,” Tim Ash shows how this can lead visitors to respond to incoherent pages with a variety of gut reactions, and none of them are flattering.

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Image showing front and back of the rumoured iPhone 8 in blush gold colour, which is a kind of peach brown. A caption in the bottom right corner attributes the image to Benjamin Geskin.
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