SEW Experts: Coherency in Landing Page Testing

Search Engine Watch Expert - Tim AshCoherency is an overall sense of your design hanging together. It’s a congruity and harmonious consistency in the relation of all parts to the whole. And it’s largely ignored by landing page testers. In today’s By the Numbers column, “Coherency in Landing Page Testing,” Tim Ash shows how this can lead visitors to respond to incoherent pages with a variety of gut reactions, and none of them are flattering.

» Full story

Related reading

Stock image of a smashed piggy bank with Euros strewn around it and a hammer off to one side.
Simple Share Buttons