AdWords Keyword Tool Now Shows Numerical Data

If you hear loud shouts of exuberance coming from your SEM department (or consultant), that’s because keyword research just got a whole lot easier. I’m super-excited to report that Google announced that it has officially added numerical data to its AdWords Keyword Tool. Now instead of staring at green bars, hoping to decipher how much of a difference there is between keywords, you have a ballpark figure. Tests of numbers in Keyword Tool were being seen as early as March 2007.

Here’s a screenshot.

keywordtooljuly2008.png

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