Where My Ads At? Yahoo Knows

Now you see it. Now you don’t. If you conduct search advertising over at Yahoo, your experience may feel a bit like hide and seek at first. But Kastle Waserman, Communications Manager, managed to find the time and wherewithal at troubled Yahoo to answer this very problem on their Search Marketing Blog.

Our system is designed to check your click charges to see how close you are to your spending limit, and adjusts the display of your ads to ration your spending throughout the day. That way, your whole budget isn’t blown in the first few hours that the ad is online.

So what do you do when your ads aren’t displayed as often as you like?

If your ads are not being displayed as often as you like, it may be time to take a look at how your spending limits and bids are set. To help get your ads displayed more often, consider increasing your spending limits. If that’s not possible, there are ways to work within your means and still compete with the deep-pocket competition.

What do you think of Kastle’s tips? Let us know in the comments.

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