SEW Experts: Creating PPC Campaigns: the ‘Live or Die’ Settings

Search Engine Watch Expert - David SzetelaThink you know the right way to set up a new PPC campaign? In today’s search advertising column, “Creating PPC Campaigns: the ‘Live or Die’ Settings ,” David Szetela shows you how to pay close attention to the details many advertisers miss, which can position you for success and help you avoid common pitfalls.

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