Google Talks Ranking and Basic SEO Again, This Time on Adsense Blog

Recently, Google’s Matt Cutts gave USA Today readers 5 SEO Tips, which many of our readers found quite basic (albeit good). Then, last week, Google gave an overview of its ranking system. Both come in the midst of Google’s latest push to inform about its privacy policy. Now, Google has taken to the AdSense blog to inform publishers of basic SEO tips.

Here’s what Ambroise Fensterbank, Search Quality Evaluator, recommends:

  • Your pages should have a clear hierarchy and relevant internal links. We also recommend creating a Sitemap and using Google’s Webmaster Tools. These tools are useful, user-friendly and will provide information such as where your backlinks come from or which queries visitors used to reach your site.
  • Use tags that are explicit and useful for the user. For example, avoid a title like “Homepage” or “Welcome to my site”.</li> <li>For images, use ALT attributes to describe appropriately what the image is about.</li> </ul> <p>Fensterbank also recommends updating your site with fresh content, which may help the <a href="http://blog.searchenginewatch.com/blog/060922-052545">Googlebot</a> crawl your pages more regularly. Also, it may attract links.</p> <p>And what would a good instructional post be without a video? Hit play below to learn more.</p> <p><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/3NbuDpB_BTc&hl=en"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/3NbuDpB_BTc&hl=en" type="application/x-shockwave-flash" wmode="transparent" width="425" height="344"></embed></object></p> <div class="signup-banner signup-banner-article-bottom"> <div class="signup-banner-text"> <h2>Want to stay on top of the latest search trends?</h2>Get top insights and news from our search experts. </div> <div class="signup-banner-form"> <script> jQuery(function(){ jQuery('#input_8_1').attr('placeholder','Enter your email address'); }); </script> <div class='gf_browser_unknown gform_wrapper' id='gform_wrapper_1894075810' ><form method='post' enctype='multipart/form-data' target='gform_ajax_frame_1894075810' id='gform_1894075810' action='/sew/news/2053838/google-talks-ranking-basic-seo-again-this-time-adsense-blog'> <div 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case you’re ever tempted to try a few black-hat practices to manipulate your search positions in Google, here are 12 tales to persuade you otherwise.</p> </div> </div> <div style="clear: both;"></div> </div> <div style="clear: both;"></div> <div class="postitem"> <div class="postthumb"><a href="https://searchenginewatch.com/2016/09/20/bing-ads-vs-google-adwords-case-study-which-offers-the-better-value/"><img src="https://searchenginewatch.com/wp-content/uploads/sites/25/2016/09/ad-network-comparison-1-120x90.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="ad-network-comparison" srcset="https://searchenginewatch.com/wp-content/uploads/sites/25/2016/09/ad-network-comparison-1-120x90.png 120w, https://searchenginewatch.com/wp-content/uploads/sites/25/2016/09/ad-network-comparison-1-146x110.png 146w" sizes="(max-width: 120px) 100vw, 120px" /></a></div> <div class="postbody"> <h3 class="posttitle"><a 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