Google Talks Ranking and Basic SEO Again, This Time on Adsense Blog

Recently, Google’s Matt Cutts gave USA Today readers 5 SEO Tips, which many of our readers found quite basic (albeit good). Then, last week, Google gave an overview of its ranking system. Both come in the midst of Google’s latest push to inform about its privacy policy. Now, Google has taken to the AdSense blog to inform publishers of basic SEO tips.

Here’s what Ambroise Fensterbank, Search Quality Evaluator, recommends:

  • Your pages should have a clear hierarchy and relevant internal links. We also recommend creating a Sitemap and using Google’s Webmaster Tools. These tools are useful, user-friendly and will provide information such as where your backlinks come from or which queries visitors used to reach your site.
  • Use tags that are explicit and useful for the user. For example, avoid a title like “Homepage” or “Welcome to my site”.</li> <li>For images, use ALT attributes to describe appropriately what the image is about.</li> </ul> <p>Fensterbank also recommends updating your site with fresh content, which may help the <a href="http://blog.searchenginewatch.com/blog/060922-052545">Googlebot</a> crawl your pages more regularly. Also, it may attract links.</p><!-- /32611537/SEW_Rezonence_1x1 --><div id="div-gpt-ad-1489681656730-0" style="height:1px; width:1px;"><script>googletag.cmd.push(function() { googletag.display("div-gpt-ad-1489681656730-0"); });</script></div> <p>And what would a good instructional post be without a video? Hit play below to learn more.</p> <p><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/3NbuDpB_BTc&hl=en"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/3NbuDpB_BTc&hl=en" type="application/x-shockwave-flash" wmode="transparent" width="425" height="344"></embed></object></p> <div class="signup-banner signup-banner-article-bottom"> <div class="signup-banner-text"> <h2>Want to stay on top of the latest search trends?</h2>Get top insights and news from our search experts. </div> <div class="signup-banner-form"> <div class="cnt-marketo-email-form-container-592ac1417089a cnt-marketo-email-form-container-article-bottom cnt-marketo-email-form-container"> <form name="article-bottom" action="" class="cnt-marketo-email-form-592ac1417089a cnt-marketo-email-form-article-bottom cnt-marketo-email-form" method="post" onsubmit="return(cnt_marketo_email_form_submit('592ac1417089a'))"> <input name="uniqid" type="hidden" value="592ac1417089a"> <input name="munchkinId" type="hidden" value="243-MRR-459"> <input name="field_names" type="hidden" value='["Email","Brand__c","Vertical1__c","Lead_Form_Description__c"]'> <input name="redirect_url" type="hidden" value='https://searchenginewatch.com/subscription-sew.html'> <input name="ty" type="hidden" value='VGhhbmsgeW91IGZvciBzdWJzY3JpYmluZyE='> <input name=Email type="email" value="" required class=" cnt-marketo-email-form-input cnt-marketo-email-form-email" placeholder="Your email address"> <input name=Brand__c type="hidden" value="SEW" class=" cnt-marketo-email-form-input cnt-marketo-email-form-brand__c" placeholder=""> <input name=Vertical1__c type="hidden" value="Digital Marketing" class=" cnt-marketo-email-form-input cnt-marketo-email-form-vertical1__c" placeholder=""> <input name=Lead_Form_Description__c type="hidden" value="SEW - Email Submitted" class=" cnt-marketo-email-form-input cnt-marketo-email-form-lead_form_description__c" placeholder=""> <button class="cnt-marketo-email-form-submit hide-loader"> Subscribe </button> </form> <div class="cnt-marketo-email-form-error-592ac1417089a cnt-marketo-email-form-error"></div> </div> </div> </div> </p> <div class="line"></div> <div class="more-in-category"> <h4>Related reading</h4> <div class="post category-border category-border-industry"> <div class="post-thumbnail alignleft"> <a href="https://searchenginewatch.com/2017/05/05/5-most-interesting-search-marketing-news-stories-of-the-week/"><img width="120" height="90" src="https://searchenginewatch.com/wp-content/uploads/sites/25/2017/05/boy-discovers-comet-120x90.png" class="attachment-120x90 size-120x90 wp-post-image" alt="" srcset="https://searchenginewatch.com/wp-content/uploads/sites/25/2017/05/boy-discovers-comet-120x90.png 120w, https://searchenginewatch.com/wp-content/uploads/sites/25/2017/05/boy-discovers-comet-300x225.png 300w, https://searchenginewatch.com/wp-content/uploads/sites/25/2017/05/boy-discovers-comet-146x110.png 146w, https://searchenginewatch.com/wp-content/uploads/sites/25/2017/05/boy-discovers-comet.png 360w" sizes="(max-width: 120px) 100vw, 120px" /></a> </div> <div class="post-info"> <h2 class="post-title"><a href="https://searchenginewatch.com/2017/05/05/5-most-interesting-search-marketing-news-stories-of-the-week/" title="5 most interesting search marketing news stories of the week">5 most interesting search marketing news stories of the week</a></h2> <p class="excerpt"> Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. </p> <div class="post-meta" > <span class="post-category-list"> <a href="https://searchenginewatch.com/category/industry/" class="category-bubble category-bubble-industry">Industry</a> <a href="https://searchenginewatch.com/category/more-news/" class="category-bubble category-bubble-more-news">News</a> </span> <span class="post-date">05 May 17</span> | <span class="post-author"><a href="https://searchenginewatch.com/author/chriscamps/" title="Posts by Chris Camps" rel="author">Chris Camps</a></span> </div> </div> <div class="clear"></div> </div> <div class="post category-border category-border-industry"> <div class="post-thumbnail alignleft"> <a href="https://searchenginewatch.com/2017/05/04/the-4-scariest-online-marketing-disasters-and-how-to-avoid-them/"><img width="120" height="90" src="https://searchenginewatch.com/wp-content/uploads/sites/25/2017/05/prepared-120x90.jpg" class="attachment-120x90 size-120x90 wp-post-image" alt="The word PREPARED is written on a blackboard with the UN crossed out. 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